Create a Personal Brand that Attracts Clients

Karen Tiber Leland

In this PPAedu Live session, airing here on Facebook, Karen Tiber Leland helps photographers understand how proper branding can work wonders for their business. She tackles topics like:

• What are the biggest branding challenges photographers face when branding their product and service, and how to overcome those challenges
• How to avoid the most common branding mistakes
• Which are the most important social media outlets for professional photographers to brand themselves
• How would a professional photographer get started on branding

Karen Tiber Leland Bio

The founder of Sterling Marketing Group, a branding and marketing strategy firm, Karen Tiber Leland helps clients build stronger personal, team, and business brands. Clients include Apple, Google, LinkedIn, and Twitter.

She’s also the best-selling author of nine books, which have sold more than 400,000 copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen writes regularly for,, and

Karen is Chairman of the Board for the nonprofit 100 Cameras, and has been interviewed by The Today Show, Fortune, CNN, Bloomberg, Oprah, Fast Company, INC. magazine and others.