Counter Intuitive Marketing

Allison Tyler Jones CPP

After trying to market her business through email blasts and social media, Allison Tyler Jones realized these methods were not giving her the results she wanted and had to reevaluate to something that worked for her. She explains counter intuitive marketing and how this method flips the idea of always going after the new clients, and creates the opportunity to spoil existing clients.

Allison Tyler Jones Bio

Allison Tyler Jones spends her days capturing spontaneous portraits of children and their families for both retail and commercial clients. She has authored four photography books, her most recent title, 100% Kid focuses on photographing kids in gorgeous light. Her studio has been ranked as one of the nation’s Top Performing Studios according to PPA’s Benchmark Survey. Allison owned a retail store for 12 years in a former life and uses her business expertise to help mentor other photographers. Owning a business is hard, and Allison is excited 
to share her down-to-earth, practical, take-no-prisoners advice. For more about Allison, go to www.atjphoto.com.

"I want for you to have art on your walls, art that happens to be your family.

Images that make your heart skip a beat every time you pass them in your home. I want you to have photographs of your family that, when it's been a particularly tough day, remind you of why you decided to do this whole messy thing called, "Family" in the first place.

Images that go beyond just a record of the people in your life, images that capture the essence of your unique family; their personalities, the connection between them and the love that binds you all together."

-ATJ