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John and Sally Anne Pyle have a conversation with PhotoVision Producer, Ed Pierce, discussing their client experience from beginning to end. They talk about recognizing whom you need to see to in a sales session by looking at context clues in the client’s relationship. Verbal tips are shared, such as why saying ‘most people’ in your sales session can dramatically increase your product sales. They inform on how to prep a client for their session, including advice on how to choose portrait locations in their house. They shed light on why almost every single one of their clients uses their make up artist and how this establishes brand consistency.
Why is John Pyle one of the most sought after Senior photographers in the South? Yes, it's talent. Yes, it's skill. But it's also largely due to his expert, strategic marketing plan and his focus on building personal relationships to build his business.
Living in Columbus, Georgia with his wife and their two daughters, John Pyle is an innovator, an inspiration and an expert in his field. He not only excels behind the lens, but is a savvy businessman, a great salesperson and is never afraid to put innovative marketing ideas into action. It's no wonder that John is one of the masterminds behind Seniors Ignite, an organization that focuses on educating this generation of senior portrait photographers.