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Charitable Marketing Strategies
Lori Nordstrom M.Photog.Cr., CPP, ABI
Whether your motivation is sowing good seeds, creating good Karma or developing good relationships, involvement in charitable organizations is good for the soul…and for your business. But before you over-commit your time and money, develop a plan. In good works, just like good business, there should be method to the madness!
Lucky for you, instructor Lori Nordstrom is here to discuss just that topic: how to make a charitable marketing plan using a few of the 5 W’s (and an H). She’ll show you how answering the following questions can help you create a special campaign, product line and even a pricing structure for your charitable work:
- What can you give of your time and your talents?
- Who do you want to share this with – what charity?
- What is your product offering?
- When do you want to do this?
- How do want to do this?
You’ll also learn more ways to get creative with your charitable involvement, like partnering with other vendors to expand on the offering. And since nothing happens without publicity, Lori will explain how you can play up the buzz with local media, email, Facebook and blogs. Put it all together and you could be presenting your charity with an oversized check, something you’ll love whether you started for fun or business or both!
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Lori Nordstrom, M.Photog.Cr., CPP, ABI, owns a boutique studio specializing in children and family portraits located in the picturesque town of Winterset, Iowa . Lori began her career photographing her own kids in her backyard over 15 years ago, and is now known not only for her simple and sweet portraits of children, but as a leader in the photography industry in the areas of business, marketing and sales. Lori is a PPA approved business instructor and marketing consultant for Studio Management Services. Sharing with other photographers and small business owners is one of the things she most enjoys. In 2009 Lori started Photo Talk Forum, an online community of photographers working together to grow their businesses.
Lori has always had a heart for children and believes in giving back. She has run a successful fundraising campaign for the Leukemia and Lymphoma Society (LLS) for 10 years. Her work for LLS has been featured in magazines and on television and as part of Oprahs Big Give in 2008. In 2011 Lori began her own non-profit organization, Dando Amor which focuses on helping orphaned children in Ecuador. Photographer Travis Gugleman and Lori have been taking groups of photographers to Ecuador to fundraise and work with the children. Lori and Travis hit their goal of raising $100,000 the first year of Dando Amor existence. You can find out more about going to Ecuador or making a donation at www.dandoamor.org
Lori has earned several Kodak Gallery, Fuji Masterpiece, and PPA Loan Collection awards for her images and storybooks. See more of Lori's work at www.nordstromphoto.com.