Instructor
Lori
Nordstrom
M.Photog.Cr., CPP, ABI
About the Class

Whether your motivation is sowing good seeds, creating good Karma or developing good relationships, involvement in charitable organizations is good for the soul…and for your business. But before you over-commit your time and money, develop a plan. In good works, just like good business, there should be method to the madness!

Lucky for you, instructor Lori Nordstrom is here to discuss just that topic: how to make a charitable marketing plan using a few of the 5 W’s (and an H). She’ll show you how answering the following questions can help you create a special campaign, product line and even a pricing structure for your charitable work:

  • What can you give of your time and your talents?
  • Who do you want to share this with – what charity?
  • What is your product offering?
  • When do you want to do this?
  • How do want to do this?

You’ll also learn more ways to get creative with your charitable involvement, like partnering with other vendors to expand on the offering. And since nothing happens without publicity, Lori will explain how you can play up the buzz with local media, email, Facebook and blogs. Put it all together and you could be presenting your charity with an oversized check, something you’ll love whether you started for fun or business or both!

We value your feedback and want to know how we can improve. Please share your thoughts about the class here.

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