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Building a Brand Foundation
Julia Kelleher M.Photog.Cr., CPP
When you are building any business, you are also, whether you know it or not, building a brand. So do it with intention and purpose to attract the ideal client you want to work with! In this one hour webinar, Julia Kelleher, M.Photog., M.Artist, Cr., CPP will help you see why your brand attracts certain types of people as potential customers, and how to use presence, personality and promise to weed out the clients you don’t want. A solid brand creates buzz in a community and differentiates you from the competition. And a business that’s different is a business that thrives and grows. Using a step-by-step, actionable methodology Julia will train you to see your brand differently, taking control of its message and using it as a tool to stimulate growth. Once your brand is on solid ground, your marketing will soar, your clients will adore you and your business voice will attract who meant to attract.
Portrait Photographer Julia Kelleher specializes in newborn and family portraits out of her boutique Bend OR, studio. She offers her clients a photographic style that is timeless, textural and artistic, and specializes in newborn and family portraiture, specifically focusing on relationship images. Since moving her studio Jewel Images Portrait Design from Portland, OR to Bend, OR in 2009, it has grown from running her entire business solely, to now operating with 2 employees and thriving despite a slow economy. Julia has earned a PPA International Silver Medalist, Gold Level Photographer of the Year and several Kodak Gallery and PPA Loan Collection awards for her images. She is also a PPA Master Photographer and Photographic Craftsman. Picking up her first 35mm film camera at age 14, she put it down after college to pursue a love of broadcast journalism, and spent over a decade traveling the country anchoring the news and covering general assignment stories for all three television networks. After working Portland, OR's ABC affiliate for 6 years as an on-air anchor/reporter, she left television news to pursue photography full-time. Her experience with the news industry, and expertise in media relations and public communications have given her the speaking skills to and communication techniques to help other photographers understand their clients, and improve their businesses.
Julia's teaching experience stretches worldwide for Time Exposure's ProSelect software, and she also is featured as one of a handful of instructors for the world renowned professional photographer’s video series Photovision. Also an Imaging USA and PPA affiliate school instructor, Julia excels at topics from lighting and posing newborn relationship portraiture, to marketing, in-person sales and media relations. She coaches photographers is client workflow and business systems management, and offers private mentoring in both newborn photography and sales training.