Chief Executive Officer, PPA
About the Class

Are you ready to go deeper into the intricacies of branding and its impact on your business? This second part of our “Bring Out Your Brand” class is just what the doctor ordered!

Here, you’ll explore the brand and value relationship, including how your brand determines your value and why you must understand what your customer needs from you (what value matters to them). If you can match your brand to those desired values, the result can be profitability. In fact, you’ll see examples of companies with strong brands and learn why they were so successful! (It’s definitely food for thought.)

Then David Trust, PPA’s CEO, will walk you through ways to build that profitable brand for yourself and connect with customers to make it last. You’ll learn the importance of…

  • Asking questions – the more you know, the more you can do, and the more customers will remember you!
  • Listening to customers – remember, “two ears and one mouth!”
  • Capturing and storing important customer information.
  • Communicating with customers and finding reasons to continue that relationship.
  • Determining your appeal and communicating it.

This class is the finishing touch on a branding education that can transform your business!

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