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Bring Out Your Brand: Part 2
David Trust Chief Executive Officer, PPA
Are you ready to go deeper into the intricacies of branding and its impact on your business? This second part of our “Bring Out Your Brand” class is just what the doctor ordered!
Here, you’ll explore the brand and value relationship, including how your brand determines your value and why you must understand what your customer needs from you (what value matters to them). If you can match your brand to those desired values, the result can be profitability. In fact, you’ll see examples of companies with strong brands and learn why they were so successful! (It’s definitely food for thought.)
Then David Trust, PPA’s CEO, will walk you through ways to build that profitable brand for yourself and connect with customers to make it last. You’ll learn the importance of…
- Asking questions – the more you know, the more you can do, and the more customers will remember you!
- Listening to customers – remember, “two ears and one mouth!”
- Capturing and storing important customer information.
- Communicating with customers and finding reasons to continue that relationship.
- Determining your appeal and communicating it.
This class is the finishing touch on a branding education that can transform your business!
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Spend a few minutes with PPA’s CEO David Trust and you’ll begin to understand why the association has grown to be the powerhouse that it is. David joined PPA in 1998 as its first director of marketing. Just a little more than a year later, he was selected to take over the helm as CEO, and has since led PPA to unprecedented growth in every category, while improving customer value and experience year after year.
For years, David has declared that, “Big business focuses entirely on brand, while small businesses ignore it – mostly because they don’t understand it.” In his presentation, David helps to de-mystify this critical component of any successful business by breaking down the components of brand building into easily understood pieces. He then reassembles those components by using real-world examples. Be forewarned: Creating a strong brand may not be what you think, which is why you’ll receive David’s 10 realities of brand building.
David spent 11 years in television news as a reporter and anchor before making the transition into the marketing world. During his career, he has served as the director of marketing for the St. Louis Cardinals AAA baseball franchise and headed up St. Jude Children’s Research Hospital’s national corporate marketing department. He is a regular presence on Capitol Hill where he fights for the rights of photographers. In fact, he’s been called on to testify before Congress on multiple occasions. He is also a proponent for courageous leadership, and teaches leadership classes and seminars around the country.