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Beyond Digital: Selling Products
We've all been asked "Are the digital files included?" The question isn’t going to go away, but how we react and answer can. Learn why going beyond digital should matter both to you and your clients and how to communicate that message through your products and pricing. We'll look at:
- Setting expectations for the entire photography process, from initial contact to the final sale.
- Creating a product line that fits your business
- Pricing your product line for profit
- The sales environment and key factors that need to be present
It's time to evolve and start to increase your sales and perceived value.
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Michelle Lindsay, originally from the Midwest, found a home on the East Coast back in 2001 when she moved to Boston to study Graphic Design and Photojournalism. After graduating and working as the Director of Marketing for a small portrait studio in Boston, Lindsay started her own wedding photography business in 2006. In 2008, she successfully relocated her business to the Washington D.C.-area where she now works out of her small home studio. As a boutique studio, Lindsay photographs about 18 weddings each year as well as children and family lifestyle, on-location portraiture. Recognized for her fresh viewpoint in wedding photography, her work has been featured in numerous wedding and photography publications.