Today, marketing success is achieved not just through word of mouth, but also through "word of mouse." New media and social networking provide amazing tools to help photographers establish their reputations, reach new clients, and network with colleagues. These tools are some of the most effective marketing and lead-generating methods that exist today. But do you know how to take advantage of them? Learn how as Lindsay Adler discusses the top 10 best ways to be efficient and effective with your social networking efforts. Topics include search engine optimization, becoming a resource for your target audience and other tips to help you make the most of your online marketing efforts. This is not theory…it's business practicality!
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