About the Class

So you want to be a portrait photographer (or are just getting started)? This class will tell you everything you need to know to take your ambition to the streets and bring in the clients!

Start by learning how to plan your work and work your plan, as instructor Lori Craft says. Follow along as she details the key elements in developing a successful portrait studio marketing plan:

  • Identifying your target audience and market.
  • Developing your brand, your styles and product offerings – all of which should capitalize on YOUR unique skills!
  • Partnering with high-quality vendors so that professionalism shows in all aspects of your work.

Then you’ll see how marketing stretches into the studio itself. What do you want those clients to see when they do come in your doors? You’ll learn how to display your work in ways that appeal to different client needs and wants, along with the pros and cons of various sales systems (so you can pick the one that’s best for you).

Once you’ve got your brilliant plan and studio set, shout it from the rooftops! Lori will discuss successful advertising and public relations tactics that will help you launch your ambition. Add it all together and your photography career could be on the rise!

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