$20,000 Holiday Promotion

Beth Forester M.Photog.Cr., CPP

Beth Forester sits down with PhotoVision correspondent, Angela Kurkian, to discuss her Holiday photography specials. Beth talks about how she offers discounts for preexisting clients on holiday items, giving people incentive to book during the year and rewarding those who already have. She discusses how she books around 24 sessions a day for the holiday sales to capitalized on the increased interest and how she manages to adjust. Beth shares how these holiday sales lead to her business being 50% prebooked for the entire following year.

Beth Forester Bio

For 15 years, Beth Forester, M.Photog.Cr., CPP, has operated a boutique portrait studio in the small coal-mining town of Madison, WV.  Specializing in senior portraiture, she is known not only for her award-winning images, but also for her creative marketing strategies and business tactics.  Recognized as a leader in the photographic and business industry, she has been featured in various magazines, such as Rangefinder, Professional Photographer, Studio Photography & Design and WV Executive.

In fact, Beth has been named West Virginia Photographer of the Year three times (2004, 2006 and 2007) and Mid-East States Photographer of the Year twice (2006 and 2007).  Along the way to achieving these titles, Beth has earned 10 Kodak Gallery Awards, 4 Fuji Masterpiece Awards, 13 Loan Collection images and the prestigious PPA AN-NE Award for marketing.

In addition to running a full-time studio, Beth develops and markets her own software line: photoDUDS, a commercially-licensed series of DVD volumes containing graphic design elements, templates and marketing materials created specifically for professional photographers.