Jason LaVanture

In 1999, fresh out of college, Jason founded RTV, Inc. (RealTourVision.com), a company that began as a virtual tour and real estate photography platform. By 2005, RTV had grown into a robust software platform and a full-fledged national and international photography service, leveraging its vast network of independent professional photographers. Today, RTV manages one of the largest global networks of real estate photographers, virtual tour providers, and FAA-certified drone pilots. Today, RTV manages one of the largest global networks of real estate photographers, virtual tour providers, and FAA-certified drone pilots.

Over the years, Jason has helped thousands of photographers launch successful businesses—many of whom now shoot thousands of homes each year. He also created a popular sales and marketing talk show called The FORMULA, where he shares proven strategies and insider tips for getting the most out of the RTV platform and growing a thriving media business.

Most recently, Jason developed a comprehensive seven-week real estate photography training course called The RTV Blueprint for Success. This in-depth program guides new and seasoned photographers through everything they need to start strong, scale up, and thrive in today’s competitive market.

RTV’s real estate photography & virtual tour software platform has become an all-in-one powerhouse, offering job scheduling, payment collection, photographer management, pay-to-download photo delivery, watermarked photo previews, invoicing, client portals, property websites, printable flyers, social media video tools, and more.

Outside of RTV, Jason and his wife, Heather, run BlueLaVaMedia.com, their Traverse City-based real estate photography and media delivery company. With a team of three drone pilots and admin staff, BlueLaVaMedia photographs nearly 1,400 homes yearly and continues to grow.

Whether through software, training, or hands-on work in the field, Jason’s mission is simple: to empower real estate photographers with the tools, systems, and support they need to build a scalable, profitable business and dominate their local market.