Bridging The Gap on FACEBOOK LIVE

On top of traditional business and photography content you’d expect, PPA helps build skill sets that aren’t typically addressed, but that are oh-so-crucial, so photographers can build your entrepreneurial muscle and get the oomph you need to succeed.

The PPAedu Facebook Live Series on Bridging The Gap takes place EVERY WEDNESDAY AT 2PM E.T. and will help you bridge the gap between photographers and consumers by addressing topics such as:

  • How to overcome business fears
  • What has changed in the industry
  • Who your clients are and what they need
  • How to attract the right clients
  • What it takes to conquer in-person sales


Mobile Monster: Run Your Business from Anywhere!
with Dawn Brolin

Have your mobile device handy for this presentation!

In today's society, you MUST be willing to adopt mobile applications as an entrepreneur. To keep up with the changes, this presentation will help you become more aware of how to resolve daily challenges and run your business from anywhere with the use of mobile solutions. Dawn will tell you which apps will aid you as a solopreneur or entrepreneur. Make technology work for you!

Dawn Brolin, CPA, CFE is one of today’s top authorities and most compelling thought leaders in business technology, fraud prevention and accounting. She keeps small businesses up to date on the latest applications and other business finance skills that keep solopreneurs competitive. Dawn Brolin CPA, CFE is considered by Accounting Today as being on a roster that is “… one of the most influential ever. The changes currently under way in the profession are so significant that the decisions {Dawn} makes now and in the coming years and months will have repercussions that will be felt for decades to come.” Accounting Today, September 2018, “Top 100 Most Influential People in Accounting”.

Learn more about Dawn's work at

Building a Strength-based Business, Part I
with Darren Virassammy

Strategic Two-Parter! Part I will begin with building a strength-based business - self-awareness and contributions and needs. Getting to an awareness of who you are - shine and blind. Attendees can take a downloadable self-assessment which will give them information to help them implement during Part II.

Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong Inc. In today's fast-paced business environment, Darren Virassammy reminds entrepreneurs and business owners that they need to look inward. Solopreneuers especially need to understand and develop their personal strengths and focus on where they excel in order to reach their potential.

Building a Strength-based Business, Part II
with Darren Virassammy

Part II! Tactical: Based on your strengths—Focus on your greatness and diminish the grind in your daily business. How to apply your strengths effectively to be most effective at your work and learn what you should "outsource" or diminish. Do more of what you are best at!

Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong Inc. In today's fast-paced business environment, Darren Virassammy reminds entrepreneurs and business owners that they need to look inward. Solopreneuers especially need to understand and develop their personal strengths and focus on where they excel in order to reach their potential.


Create a Personal Brand That Attracts Clients to You
with Karen Tiber Leland

Photographer attendees will learn:

  1. What are the biggest branding challenges photographers face when branding their product and service & how to overcome those challenges.
  2. How to avoid the most common branding mistakes.
  3. The most important social media outlets for professional photographers to brand themselves?
  4. How would a professional photographer get started on branding?

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding & marketing strategy firm, where she helps clients build stronger personal, team and business brands. Clients include Apple, Google, LinkedIn and Twitter.

She is the best-selling author of nine books, which have sold more than 400,000 copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen writes regularly for,, and

Karen is Chairman of the Board for the nonprofit 100 Cameras and has been interviewed by The Today Show, Fortune, CNN, Bloomberg, Oprah, Fast Company, INC. magazine and others.

Learn more about Karen's work at

Rapid Growth the Lazy Way
with Matthew Pollard

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Matthew Pollard will reveal his tried and tested Rapid Growth® blueprint, which offers three simple steps to success:

  1. Differentiation and Message Unification
  2. Niche Marketing
  3. Sales Systemization

Matthew Pollard is an outspoken small-business advocate, Rapid Growth® Coach, and international keynote speaker. He’s the host of two top-ranked podcasts and the author of the bestseller The Introvert’s Edge, called “a game changer” by Neil Patel. Praised as “the real deal” by Forbes, Matthew has been featured in Fortune, INC., Entrepreneur, and CEO Magazine, and is a regular TV, radio, and podcast guest nationwide.

Learn more about Matthew's work at

Combating the Intense Stress of Business Ownership
with Dr. Fergus Connolly

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Did you know that entrepreneurs are high-performing individuals and can experience the same level of stress as pro athletes and military elite? Performance Scientist, Dr. Fergus Connolly, shares his experiences with training top performers such as pro-football players and elite, US-military teams and parallels the high-performer triggers that are shared by entrepreneurs. Most business owners who burn out are so entrenched that they don't even see it coming. Fergus teaches how to recognize, avoid and combat the intense stress that comes with owning your own business.

Dr. Fergus Connolly, former Performer Director for the San Francisco 49ers, consultant for US Special Forces and Navy Seals and author of Game Changer and 59 Lessons, is an expert in recognizing, confronting, avoiding and coping with extreme stress and breakdown.

Learn more about Dr. Fergus Connolly's work at

How to Raise Your Rates without Feeling Weird
with Samantha Bennett

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Raising your rates is part of doing business. The 80/20 rule indicates that 20% of your clients bring in 80% of your income. So if you’re ready to learn how to fire the bottom 50% without impacting your top line, tune in to this session of PPAedu, hosted by Samantha Bennett!

She will teach you HOW to raise your rates, how to quantify number to the customer, the pros and cons of individual or package pricing, and how to put a referral program in place. You don’t want to miss this session!

Originally from Chicago, Samantha Bennett is a writer, speaker, actor, teacher and creativity/productivity specialist. She is the author of the bestselling book, “Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day” and “Start Right Where You Are: How Little Changes Can Make a Big Difference for Overwhelmed Procrastinators, Frustrated Overachievers and Recovering Perfectionists.” Sam is the creator of The Organized Artist Company – NOT an oxymoron – dedicated to helping creative people get unstuck, focus and move forward on their goals. 

Learn more about Samantha's work at

Turbo-charged Goals and Long-term Motivation
with Jonathan Robinson

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Are you ready to learn how to set goals and stick with them? This next session of PPAedu Live will show you how! Jonathan Robinson has learned from the world’s experts, and will share how to manifest your own dreams. He teaches a simple technique which he says is over 95% effective in helping us keeping our own promises. Procrastination ends here! In fact, before demonstrating the method on Oprah, he had to get permission from one of the highest levels of the federal government.

An expert on stress, mental performance, and human behavior, Jonathan has made numerous appearances on The Oprah Winfrey Show and many other national TV talk shows, reaching over 250 million people. Jonathan shows his audiences how to dramatically improve their focus, memory, and communication skills using fast, proven techniques that take a few minutes or less.

Jonathan Robinson is a psychotherapist, best-selling author of 12 books, and a professional speaker. Articles about Jonathan Robinson have appeared in USA Today, Newsweek and The Los Angeles Times. Over the past 30 years he has spoken to dozens of Fortune 500 companies including Google, Microsoft, Dell Computer, Coca-Cola, and Fed-Ex. Jonathan has written several bestseller books including The Complete Idiot's Guide to Awakening Your Spirituality, Shortcuts to Success, Find Happiness Now, The Little Book of Big Questions, and Communication Miracles for Couples. 

Learn more about Jonathan's work at

Silent Sales: The Art of Listening and Closing without “Closing”
with Steve Heroux

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Learning to overcome objections to boost sales is overrated and antiquated. Most salespeople talk too much, don’t listen enough, and are constantly in “pitch mode” instead of “solution mode”, which is why they struggle with closing the sale. In this session of PPAedu, hosted by Steve Heroux, you will learn how to create an environment where your prospects ask YOU what the next steps are. You’ll gain an understanding of the art of asking effective questions and listening intently so the client feels heard and the salesperson can offer a solution to which they would easily say yes.

Quick witted, highly engaged, and especially authentic, Steve Heroux is a Professional Sales Trainer, keynote speaker, and leading authority in providing cutting-edge strategies on selling in today's marketplace. With more than 22 years of success in sales and sales management, he has generated tens of millions in sales, trained thousands of salespeople to reach their targets, and risen to the top of his field in multiple industries. With none of the same old, regurgitated, and slimy sales training drivel that’s been taught for decades, Steve teaches the “right” way to be successful in sales. Down-to-earth and honest, he will show you the true power that communication combined with integrity can bring you. 


Learn more about Steve's work at

Stand Out. Be Different.
with Jesse Cole

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How to design the Ultimate Customer Experience. If you offer the same experience as everyone else, you’re going to get the same results as everyone. You need to Stand Out and Be Different.

  • Evaluate your current customer map and customer journey.
  • Learn how to create Raving Fans that are loyal instead of customers that are transactional.
  • Using Raving Fans & Customer for Life techniques, you will learn to map the perfect customer journey with your company.
  • How to develop the Fans First mentality to create attention and word of mouth marketing from your biggest supporters.
  • Discover how to never lose a customer again with a step by step plan to wow your customers even after the sale.

"Whatever is normal, do the exact opposite," are the words Jesse Cole lives by. Jesse founded Fans First Entertainment, and starting with just debt, challenges and a dream, founded and turned the Savannah Bananas into multi-million dollar baseball team. Jesse creates a customer experience like none other by breaking the rules. He creates a circus-like atmosphere at his ballpark. From dancing players, Grandma Beauty Pageants, and Flatulence Fun Nights to Porta-Jon giveaways and garbage-can nachos, he has tried it all.

Jesse and his team quickly became a hit all over the country, receiving coverage from national media outlets, including ESPN, CNN, and Good Morning America. Now Jesse's passion is to teach other business owners to Find their Yellow Tux and provide exceptional experiences for as many people as possible. He teaches leaders to love their customers and love their employees.

Be different, stand out and go bananas!

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN and ESPN.

Jesse is an in-demand speaker and released his first book, "Find Your Yellow Tux – How to Be Successful by Standing Out", in January of 2018.  The book launched #1 in three categories on Amazon and has been sold in 18 countries. Staying true to his mantra, "Whatever’s Normal, Do the Exact Opposite," Cole launched the book with a World Book Tour… at Epcot.

Cole is the Host of the Business Done Differently Podcast and has been featured on more than 100 podcasts including the Ziglar Show, StoryBrand with Donald Miller and NPR's Only a Game.


Learn more about Jesse's work at


Win the Sale and Gain Buy-In
with Cindy Ashton

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Win the Sale & Gain Buy-In: Riveting Body Language and Voice Tactics to Optimize Your Impact – 7 ways to close sales by what you do with your speaking voice 

  • Learn how to use your speaking voice to draw people in and keep them listening 
  • Ignite your natural magnetism to read as compelling and confident so your prospects TRUST your word 
  • Unlock powerful body language used by world class entertainers to influence people into action 
  • Learn posture exercises to ensure how you stand doesn’t turn off potential clients

Cindy Ashton is Uncorked! Born with a 20% chance of living, doctors weren’t optimistic, but Cindy was not one to play the odds. By age 3, she was already wearing blue sequins, singing classics and dancing around her living room. Since then she’s had over 20 years in musical theater and 10 years of opera training. She has studied with Second City, Royal Conservatory of Music, Randolph Academy for the Performing Arts, and Livent of Canada. She's been featured in Inc. Magazine, Investment News, ABC, CBS, FOX, NBC and Forbes, and is the host of Cindy Uncorked on E360tv, appearing on 186 million screens worldwide. Her credentials go on, but in short Cindy is an expert at presence, breath, and interacting with the people on her personal and business stage – which for the people she coaches, means the dance with clients.

Learn more about Cindy's work at

Time Management.  You Have Time, You Need Priorities
with Andrew Mellen   

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Topic Highlights:

  • We all have the same number of hours in the day.What makes some people so productive is how they use them.
  • Learn simple, practical steps on how to create priorities and stick with them.
  • Minor tweaks to make improvements your productivity.

For over 12 years now Andrew Mellen, “The Most Organized Man in America” has been speaking, training and entertaining audiences from corporate CEOs, bankers and attorneys to teachers, parents and artists.

As a speaker Andrew creates an engaging atmosphere to bring a variety of organizational-related topics to life, including: organization, time management, project management, sustainability, simplicity and the intersection of spirituality and simplifying.

Andrew’s unique style skillfully blends the best discoveries in scientific research with stories of everyday life, delivered in easy-to-understand language.  Andrew takes the “I’ll do it someday” promise that attendees have made…and makes it TODAY! Andrew is the author of the popular book, Unstuff Your Life.


Learn more about Andrew’s work at

Networking – 4 Points of LinkedIn Success
with Donna Serdula

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Ready to use LinkedIn to connect with more customers and increase sales for your business? If so, you don’t want to miss this PPAedu Live session with Donna Serdula!

Topic Highlights:

  • Learn about a few of the recent releases from LinkedIn! LinkedIn offers new tools to network with that you probably aren’t using…but should be.
  • “Find Nearby” lets you find and connect with your Links live – because you know who is attending the same conference, meeting, expo and are in the room.

Donna Serdula is the author of LinkedIn Profile Optimization for Dummies and the Founder and CEO of LinkedIn-Makeover.  No one knows how to utilize LinkedIn as a business tool like Donna.  LinkedIn is THE most powerful real-time networking business tool available.

Learn more about Donna’s work at

Customer Experience - Date Your Leads, Marry Your Customers
with Ramon Ray

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Learn how to nurture your potential customers by helping them learn to like and trust you, which will improve the client experience as well as your photography sales! Ramon Ray will show you how in this PPAedu Live session.

Topic Highlights:

  • How small business owners and entrepreneurs can ATTRACT, SELL and WOW.
  • Learn the three-phase process which helps you attract more customers and to educate them until they buy
  • How to wow your clients so they buy again and again… and tell others

Ramon Ray is the editor of Smart Hustle magazine.  He is a leading authority on social media and branding.  Ramon is an expert on building customer relationships, networking and utilizing technology tools.

Learn more about Ramon’s work at

Photographers: Find Your Best Customers w/ Mike Michalowicz

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Learn how to clone your business’ best clients! Bring in more of the customers that bring you the most money. Mike Michalowicz will show you how as he drives knowledge home with engaging stories and intuitive, easy-to-apply methods.

Topic Highlights:

Mike Michalowicz is a bestselling author (check out the Gap Book Recommendations page !), TV on-location host, Imaging USA speaker, and business success expert. He has founded multiple million-dollar businesses and is the leading authority on growing small, service businesses…


Learn more about Mike’s work at

More to be announced soon, ALWAYS ON WEDNESDAYS AT 2PM ET!