E-books
Successful Photography Sales
The most important – and often overlooked – component to your photography business’s success is mastering sales.
Collected from the award-winning Professional Photographer magazine, this eBook is a collection of articles from PPA’s series to help bridge the gap between photographers and their consumers. You’ll learn more about:
- An IPS Road Map: The Route to Successful In-Person Sales
- The Psychology of High-End Sales: First, Get Your Own Head in the Right Place
- Prepared to Sell: Sales Objections Are Really Just Questions
The Business of Wedding Photography
Over half of PPA members consider themselves to be wedding photographers. But even in this crowded field – you can stand out!
You will never be able to move forward as a successful wedding photographer without an understanding of the fundamentals of business.
Collected from the award-winning Professional Photographer magazine, this eBook is a collection of articles from PPA’s series to help bridge the gap between photographers and their consumers. You’ll learn more about:
- Building a business that stands the test of time
- Using reverse-thinking to put business first
- Thriving on cost analysis and power pricing
Marketing 101 for Photographers
How do you track down the people out there who are looking for a photographer? How do you get them to choose you? It's all about marketing.
PPA's Marketing 101 ebook will walk you through everything you need to understand in order to grow your business and bridge the gap in this modern, SEO-driven world. Don't know what that means? That's why this ebook exists!
- You'll learn how to:
- Define a buyer persona
- Create a marketing plan
- Use web analytics
- Create content that stands out
Don't be afraid. This is written in simple language, we promise.
Tools for Photography Entrepreneurs
As a professional photographer, you are both artist and entrepreneur. So, if you’ve ever asked yourself, “How can photographers like me navigate between creative and business mindsets?” then this eBook is for you.
This collection of articles from the award-winning Professional Photographer magazine will help you see how to bridge the gap between you and your consumers, and:
- Take calculated risks to better your business
- Harness your fear and uncover your true potential
- Prosper as an entrepreneur without comprising your values as an artist