Benefits / Resources / Articles
November 14, 2016

Why PRINT? Find Out at Imaging USA!

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Understanding how to market print products to your customers can be difficult for photographers, but PPA wants to help! 

The PRINT for Success Theater at Imaging USA offers 19 short-format sales training workshops on how to make more money selling printed products. If you're interested in encouraging your clients to purchase more printed works, this room is for you. 

Stop by the PRINT Marketing Theater and join a comprehensive sales session, get information about how to price and market printed products to your clients, and show them the value of printed photography. The sessions will be held in 30-minute intervals during Expo hours. The tips provided in these sessions are sure to get your clients excited about the print movement, and buying printed products in no time.

The best part is, it's free to Imaging USA attendees with an Expo pass! Check out the programming by day below:

January 8: 1:30 AM - 5:00 PM

PRINT. For Success: Sales Training for Photographers

Expo Floor, booth #1553

11:45 - 12:15: Beyond Photo Papers: New Product Ideas for the Professional Photographer with Tobe Hall & Elisa Kauffman (ChromaLuxe)12:30 - 1:00: Increasing Your Average Sale with Dave Stock, Cr.Photog., CPP (Richmond Pro Lab)1:15 - 1:45: Seal the Deal on Wall Art Sales with Megan DiPiero, CPP (Simply Color Lab)2:00 - 2:30: Why buy the cow when you get the milk for free? with Kate Higdon, M. Photog. (ACI)2:45 - 3:15: The Value of A Print with Mark Weber, M.Photog.MEI.Cr., CPP  (Marathon Press)3:30 - 4:00: 5 Ways to Create Value in Your Wedding Photography Business with Vanessa Joy, Cr.Photog.(Miller's Professional Imaging)4:15 - 4:45: 5 Ways to Create Value in Your Portrait Photography Business with Moshe Zusman (Bay Photo Lab)Register for Imaging USA!

January 9: 1:30 AM - 5:00 PM

PRINT. For Success: Sales Training for Photographers

Expo Floor, booth #1553

11:45 - 12:15: Concept to Creation with Jason Ake and Laura Penney (Professional Plotter Technologies)12:30 - 1:45: Learn Do Succeed - Simple Steps to Make More Money Moderated by Fundy: Client Communication - Educating your Client with Melanie Anderson, Shoot with Purpose - Get Clients Excited with Tracy Sweeney, Make More Money - In Person Sales with Andrew Funderburg2:00 - 2:30: Own Your Craft to Make More Money, with Pete Wright (Canon)2:45 - 3:15: Creating Legacy by Being a Print Artist with Tim Walden, M.Photog.Hon.M.Photog.Cr.,CPP,F-ASP  (WHCC)3:30 - 4:00: The Value of Packaging with Ben Tyndell (Tyndell Photographic Packaging)4:15 - 4:45: The Reveal - Making the Most of In-Person Sales with Mark Zucker (Zookbinders)


January 10: 1:30 AM - 3:30 PM

PRINT. For Success: Sales Training for Photographers

Expo Floor, booth #1553

11:45 - 12:15: Print and Album Sales with Emily and Steve Pogozelski (Finao)12:30 - 1:00: Print or Die! with Donna Cummings, CPP (Simply Color Lab)1:15 - 1:45: The Low Down on High-Volume Print Selling with Chris Garcia (Richmond Pro Lab)2:00 - 2:30: Selling Albums Through Storytelling with Julie Paisley (Miller's Professional Imaging)2:45 - 3:15: Making an Unforgettable Impression with Alexis Cuarezma (Bay Photo Lab)

So, if Print photography is something you want to incorporate into your business, be sure to make the print exhibit a part of your expo floor plan. In addition to the print exhibit, use the official print resources page to help apply print products to your photography business. 

Don't pass up this opportunity to soak up all of the information industry experts can offer you exclusively at Imaging USA. If you want to attend all of Imaging USA's classes, parties, and events there's still time to purchase an All-Access Pass

This Imaging USA will be one you won't want to miss! It's full of exhibitors and showcases that you won't want to miss! Visit to get a full list of the exhibit floor, and plan out your expo route in advance!