Why Fit In When You Were Born to Stand Out?

12/12/2016

While finding your niche is more important than ever, it's differentiating yourself in the sea of sameness that really matters. Start by asking yourself questions from your clients' point of view, questions like, "Why should I choose you?" and, "Why should I come back to you?" Once you can effectively answer those questions, you can effectively deliver your message of what makes YOU different!

Read "You Can't Compete Without Being Unique" by Jeffrey Shaw, Cr.Photog., on PPmag.com to gain some sound advice on capitalizing on your distinct perspective.