Your brand is essential to growing your business because it's what determines the kind of clients you attract and the rates you can charge.
Photographer Trish Logan, Cr.Photog., knows what building a brand is all about. Far from just a logo, a brand is defined by your studio décor, community involvement, product packaging, and so much more. Gain insight from Logan into the importance of branding. Read Branding: Define and Deliver , only at PPmag.com.