The photography industry has changed. Now, more than ever, there exists a widening gap between photographers' desires as artists and consumers' needs as clients. These changes lead to more and more photographers working harder for less and not realizing their true value.
PPA's new "Bridging the Gap" initiative launched at Imaging USA and is designed to teach photographers to move forward in business with confidence, courage, support, and financial know-how.
Bridging the Gap programs focus on what has changed in the photographic industry, how to attract the right photography clients, how to overcome your business fears, what it takes to conquer in-person sales, and what are clients' expectations and needs. You'll develop a new, success-oriented mindset thanks to videos, articles, and resources that provide a wide range of views on entrepreneurialism, from the perspective of photography-industry insiders as well as marketing and sales professionals who have never held a camera. This diverse collection of viewpoints has been carefully curated to help you succeed in your business on your terms.
PPA hosted free webinars in November and December 2018 to help explain what the Gap is and how photographers can overcome it. Check them out: