Benefits / Resources / Articles
October 02, 2017

[VIDEO] Pricing, Marketing

Whether you are a pro or new to the industry, you have an easy way to enhance your skills


 thanks to PhotoVision videos! These HD videos give you a behind-the-scenes look at the techniques used by well-known photographers. Don't believe it? Check out the latest videos from Sue Bryce and Beth Forester!

Pricing Philosophy

Sue Bryce

Understanding how to build a price list is just as important as learning the technical side of photography. In this video, Sue Bryce goes over the evolution of pricing and the lessons she has learned over the years as a professional photographer. You'll learn how she develop her price lists and how you too can reflect your confidence and value as an artist while  reaching your desired average sales. You will get an insider's take on Sue Bryce's thoughts on sustainability and how to to make your upscale packages more appealing to your clients.

Social Presence

Sue Bryce

Keeping it real: Sue Bryce shares in this PhotoVision episode how she once struggled with public speaking and her personal appearance and how she overcame these challenges to become a leader in her community and community of photographers around the world. You'll get her insights as she explains the importance of recognizing your power and your strengths, and how, once you've harvested that awareness, this will boost your confidence and help you find your voice.

Know Your Market

Beth Forester

Beth shares with you how she has created an upscale boutique studio in a town with a population of just 3,000. You'll learn why marketing to high school seniors should be thought as marketing to two distinct demographics at once, and how your business can benefit from it. She'll take you on a deep dive about how effective promotional calls to existing clients can be and show you how she books new sessions nearly 4 out of every 5 times!

PhotoVision is included with your PPA membership. That alone represents savings of $199/year! So, what are you waiting for? Head over to and begin streaming classes today... for FREE! If you're not a member of PPA, consider joining today!