If you consider how you make decisions, the concept of evaluating strengths, weaknesses, opportunities, and threats is not exactly unfamiliar (even though, most times, we still choose to eat the donut). SWOT analysis is an essential step when planning and prioritizing marketing goals.
Formally a business professional, photographer Eden Bao has found SWOT analysis to be invaluable for making good strategic decisions in her photography career.
"You can't just put a commercial or ad out there," says Eden. "Everything works together: your website, social media, search engines, getting referrals, and working on word of mouth. They're all elements of an overall marketing strategy."
Find out how Eden achieves success with the analytical approach in Maternity Photographer Uses SWOT Analysis to Guide Business on Professional Photographer.