User Personas: What are they and why should you use them as a photographer?
Get to know your ideal clients
September 16, 2019
Something we’ve been talking about a lot around the office at PPA is the subject of a new article on Forbes.com, “User Personas are the Missing Links You Didn’t Know You Needed’. PPA has been teaching its members all about user personas lately and this article further hammers the point home: you need to know who your consumer is so you can bridge the gap between you and them.
A user persona is a made-up person you invent to represent your ideal photography customer. Forbes’ Mike Kappel takes you through the ins-and-outs of user personas in this article. You should come up with a handful of these personas to strengthen your marketing strategies, consistency, and customer relationships (they are also super important to your website development).
Sit down and come up with your user personas today. It’s fun! And it will help you define your photography business in ways you didn’t realize you needed. This allows you to pinpoint the clients who are within your reach..and teaches you how to talk to them!
PPA members always get notified when there are shareable articles like this one out there. If you’re not a member of PPA, join today and start improving your photography business now.