By Chris Homer
Corporate giants like Nike and McDonald's use style guides to communicate their brand
identity, but it's just as important for a business of any size to have rules that help communicate its DNA. A branding style guide should serve as the bible for how your company behaves in attitude and action, as well as how it looks visually through logos, colors, and typefaces.
One great thing about being an entrepreneur is that it's your business and you make the rules. So the style guide you create can be as detailed or simple as you want it to be. Check out key elements to include in your branding style guide in "How to Create a Branding Style Guide" on PPmag.com.About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.