Standing out in the sea of other photographers is so important when building a client base. Luckily, you have PPA to help you differentiate yourself in this growing photography market.
PPA membership includes benefits to help professional photographers like you get equipped with marketing resources to explain your pricing, promote the quality of your work, and convey the worthiness of your skills. These resources are helping to reshape the public's view of professional photography. Educate your customers as to why they should only hire professional photographers.
PPA's sales and marketing tools have many resources available to PPA members, and one of the easiest to implement are the PPA logos. Adding a logo to your website shows clients that you are backed by a well-established and trustworthy association.
Once you log in, there are two logos to choose from, and both are available in full color or black and white, with or without transparent backgrounds. If you're a Certified Professional Photographer (CPP), you can also download a CPP logo to inform clients of your further credibility.
So go ahead and impress your clients, because as soon as they see your PPA/CPP logo, they will also see your commitment to photography excellence!
Editor's Note: This article originally appeared in 2017. It has been updated for accuracy and comprehensiveness.