In 2010, PPA launched a multi-million dollar marketing campaign called See The Difference to help consumers "see the difference" when evaluating photographers and see that hiring a pro is a worthwhile investment. PPA is also helping photographers spread the word to their clients and prospects by giving its members free access to marketing resources like shareable videos, shareable quizzes, logos, custom brochures, dedicated landing pages, consumer tips & FAQs and other marketing materials.
One of these videos, #PhotoFail, aired on Public Broadcast Television (PBS) stations nationwide. #PhotoFail is a wedding video featuring real brides sharing real life horror stories about wedding day photo fails. The video has reached viewers in California, Nevada, New Mexico, Arkansas, Wisconsin, Alabama, New York, Georgia, and Florida.
If you're a PPA member, you can upload this video to your website, share it with your clients and prospects on your social media pages. Better yet, play it on a monitor in your waiting room! It's easy to do, watch this instructional video and see for yourself.
Editor's Note: This article was originally published in May 2016. It has been updated for accuracy and comprehensiveness.