See The Difference® is an advertising initiative and a marketing toolkit for photographers who belong to PPA to help with their sales and marketing efforts. The purpose of See The Difference is to reshape the public's view of professional photography and equip professional photographers like you with marketing resources to explain your pricing, the quality of your work, and the worthiness of your overall skill set. This campaign was developed for professional photographers by professional photographers and those who are members of PPA get FREE marketing tools to help. These photographers' marketing tools include customizable brochures, logos, side-by-side comparisons, dedicated landing pages and consumer tips, FAQs, and quizzes.
Add a PPA logo to your website and stand out among the many photographers out there. By adding a logo you are showing clients that you are backed by a well-established and trustworthy association. When you are a PPA member, See The Difference offers two logos to choose from and both are available in full color, black, or white. They even include transparent backgrounds so that they will look professional on your website. And if you're a Certified Professional Photographer (CPP), you can go to the "I'm a CPP" page under "Certification" and download your CPP logo.
Aleighia Rouse is a graduating senior at Spelman College and PPA's Marketing and Communications intern. She aspires to hold a position just like the amazing people she works around. Aleighia is known by her happy personality and bubbly voice, and with over 6 years of film and photography experience, she can relate to and understand most of the issues faced by PPA photographers.