PPA's See The Difference® campaign is a two-pronged online, print, and social media initiative launched as a way to help clients "see the difference" when it comes to evaluating photographers. The knowledge and experience a professional photographer brings to the table is unmatched, and we believe all consumers should realize the true value of hiring a pro. Through the See The Difference® campaign, PPA photographers are provided with FREE sales and marketing tools to assist with justifying their costs, expertise, and quality.
In addition to these free resources, PPA periodically writes feature articles awakening consumers to see the See The Difference®. Most of the time, these articles are picked up by thousands of print and online news publications. The See The Difference-themed stories are written with the intent of educating consumers on the relevance and value of hiring a professional for their photography needs.
This past fall, See The Difference offered up 4 Tips for Getting Your Best High School Senior Photos. This article makes the consumer dive deep into four tips for capturing the perfect senior portrait and how to snag the perfect photographer for the job. This particular story was picked up by 1,128 online publications and garnered a whopping 74,339,983 online views. Talk about creating more awareness on why a professional photographer makes a difference! Check out some of the many sites that are hosting the whole article: The Daily Times, News USA, Montgomery Herald, and Sea Coast Online.
This is just one of the many articles PPA publishes monthly in an ongoing effort to show consumers that professional photographers are worth the investment. Be sure to read up on the See The Difference® campaign and make use of all the sales resources available to PPA members. Not a PPA member? Join today!