See The Difference® is Helping Couples Tie ‘the Knot’
Place Settings? Brides? Grooms? What is left? A photographer, that's what! You want a professional wedding photographer that uses their artistry and technique to make you look your best and bring your vision to life. Don't trust your memories to just anyone!
In March, PPA ran consumer ads on theknot.com to show brides the benefits of hiring a professional wedding photographer. Brides had the opportunity to find out what their wedding photos say about their personality by taking a fun quiz and also got tips on planning their wedding photos like a pro. This video was also shown on theknot.com to show real-life horror stories from brides who did not hire a professional photographer.
See The Difference® is an online, print, and social media consumer awareness campaign that also provides PPA members with FREE marketing toolkits to help them with their sales and marketing efforts. PPA photographers get FREE access to shareable videos, custom brochures, dedicated landing pages, logos, side-by-side comparisons and consumer tips/FAQs. The purpose of See The Difference is to reshape the consumer's perception of professional photography and equip professional photographers like you with marketing resources to explain your pricing, the quality of your work, and your expertise.
Find out more about how the See The Difference toolkit can help you show your clients and prospects that you're worth investing in.