See The Difference Consumer Tips
See The Difference® is an online, print and social media consumer awareness campaign paid for by PPA that is designed to help professional photographers educate their (potential) clients on why hiring (and paying for) a pro over an amateur photographer is a good thing. See The Difference was developed for professional photographers by professional photographers and those who are members of PPA get FREE marketing tools to help in this sense. These photographers' marketing tools include customizable brochures, logos, side-by-side comparisons, dedicated landing pages and consumer tips, FAQs, and quizzes.
One of the See The Difference resources PPA members have access to are consumer tips & FAQ pages that can be shared with your potential customers. There are tips and question pages for wedding, senior, family and pet photography specialties! Easy-to-use consumer tips and frequently asked questions (FAQs) will help your clients and prospects understand what to look for when evaluating photographers and give them tips on working with photographers to take beautiful photos. Add a Tips and/or FAQs button to your website or Facebook page!
If you are a PPA member, download one of the buttons for your website and link to the See The Difference consumer tips or FAQ page of your choice! Remember, it is only by exposing consumers to professional grade work and explaining the value inherent to your work and services that people will learn to see the difference and understand the worth in professional photography.
For even more See The Difference resources, visit PPA.com/SalesTools. Just know that you've got to be a PPA member to access these resources, so join PPA today if you haven't already! It's economical and it gets you way more perks and benefits than it will cost you. Consider joining today!
About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.