Association Encouraging Members to Leverage Its Network to Be More Profitable
ATLANTA, GA (June 2, 2016) - PPA, the nation's oldest and largest professional photography association, is spending the summer advocating the power of connections to its members and that they don't have to "go it alone". Most businesses' success, especially in their earlier stages of development, depends a lot on who knows who, the quality of the contacts, the variety of connections and the frequency of new introductions. This is even more valid for small creative business owners like professional photographers. Thanks to all the peer-to-peer connections made possible through a PPA membership, getting help, support and inspiration is now accessible to photographers like never before. "In 2016, there are even more powerful ways to connect and network with your photography friends," says Kristen Hartman, Director of Member Value and Experience. "Whether you're a PPA member in New York, NY or Jackson, WY, you have more options than ever before to Be More Connected. And these connections help you be more profitable and more sustainable."
In addition to sharing a lot of resources and information on social media sites like Facebook and Instagram, PPA offers its own private social network, theLoop, reserved for members of PPA. This is the spot where photographers can hone in on specific topics and turn to the nearly 30,000 photographers that make up PPA for advice on things like image reviews, finding a mentor, client relations, business planning, and more. This is the place to get tips on topics like "What are the best photography business books out there?" or "Can I deduct mileage on my taxes for driving to free gigs?" For members looking for more personalized business help, PPA has launched its Business Challenge, a members-only 12-month, step-by-step learning program, designed to help photography business owners be more sustainable and be more profitable.
Another resource is PPA's nationwide search engine: Find-A-Photographer. Here members can create a profile that includes an image gallery, headshot, contact information and studio logo, so that potential clients can find them when looking for a photographer in their area.
Members can stay up to date with the latest photography and business news, inspiration, updates and reads with the PPA Today blog and for more drone photography related information and news, consider joining the conversation on theLoop, or visiting the section on PPA's website: PPA.com/Drones.
There's even more to learn with Reliable Copyright Help. Because most photographers are too busy to sort through the clutter surrounding legal issues, they need help to know what to do in order to keep their businesses protected and above-board. PPA's Government Affairs team is constantly lobbying on Capitol Hill for stronger copyright laws and small-business matters, helping protect photographers and bringing them updates on the current copyright law issues and changes. And even when things seem to get bad, there’s help: PPA's online copyright infringement assistance tool lets members know what they should do to cut through the infringement chase. They'll find resources, tools and recommendations that save hundreds of photographers each month.
The next time a professional photographer is feeling alone, PPA wants them to reach out and connect. There are so many ways the member community at Professional Photographers of America can help these artists never have to "go it alone" again.
Professional Photographers of America (PPA) is the largest international nonprofit association created by professional photographers, for professional photographers. Almost as long-lived as photography itself, PPA's roots date back to 1869. It assists nearly 30,000 members through protection, education and resources for their continued success. See how PPA helps photographers be more at PPA.com.