Benefits / Resources / Articles
October 04, 2016

Professional Photographers of America Introduces New Customizable Marketing Brochures

Six templates of brochures available for photographers to build up their brands and distribute to customers.

ATLANTA, GA (September 29, 2016) - Professional Photographers of America (PPA) announced today that it is providing new customizable brochures to its nearly 30,000 members via the marketing toolkit called See The Difference®. The arsenal of brochures, videos, template articles and more, aims at helping photographers who are members of PPA show their clients and prospects the difference working with, or hiring, professional photographers makes. Photographers who are members of PPA can select from six templates that best fit their specialty – wedding, family, high school senior, newborn, pet or Certified Professional Photographer (CPP). All brochures are editable and are meant for photographers to insert their own images and studio information, print and display the brochures in their studio, and hand them out at trade shows and expos. The brochures are the latest addition that PPA has provided its members as part of a series of marketing and branding tools called the See The Difference initiative.

In addition to the new brochures, photographers can also use, download, or share the following kinds of tools to help boost their business image and professional positioning:

Shareable Videos: More than a dozen videos showcasing wedding, family, high school senior and pet photography. Photographers can display videos that showcase their specialty on their website or display videos in their waiting room.

Dedicated Web Pages: Four dedicated web pages showcasing wedding, family, high school senior and pet photography. Photographers can add buttons on their website and link to these pages. Each page includes a video, "What's Your Photography Style?" quiz, tips on working with a photographer, FAQs and the Find-A-Photographer search tool.

Seals & Logos: Different formats of PPA and See The Difference® logos can be downloaded to be displayed on photgraphers' websites, brochures, business cards, or social media platforms to show clients and prospects that they are a part of and backed by the world’s oldest and strongest association in professional photography.

Consumer Tips & FAQs: More than 10 pages of consumer tips and FAQs are available to share or display. For photographers, these serve as third-party argument to reinforce the value of their clients' decision in hiring a professional photographer. FAQs, which are available for each specialty, help photographers' potential clients understand what to look for when evaluating photographers and give them tips on working with a professional photographer, all reinforcing the positioning of the photographer who shares this information.

Photo Style Quizzes: An interactive way for clients and prospects to find out their photography style preferences. Quiz buttons can be added to websites or posted on social media pages and will link to one of four by-specialty style quizzes: wedding, pet, high school senior and family.

Customizable Side-By-Side Comparisons: Members can choose from two comparison templates, then insert their own professional image and make an amateur version of the same photo to show the differences in artistry and professional technique. Side-by-side comparisons speak volumes in this industry and can be displayed in a photographer's studio or run as a slideshow on a monitor in their waiting room, showing the harsh reality of the risk taken when choosing to entrust photography services to an unexperienced or amateur photographer.

Each of these photographers-only branding and marketing tools come with two instructional videos which are exclusive to members on The first video helps PPA members understand the benefits of using each See The Difference marketing tool in their businesses. The second video makes it easy for PPA members to leverage these tools for their own business by giving them step-by-step instructions on to use each resource.

For more information on these branding and marketing benefits, visit Professional photographers looking to gain more visibility and develop their marketing and brand should take advantage of these resources and join PPA. They can do so at

About PPA:
Professional Photographers of America (PPA) is the largest international nonprofit association created by professional photographers, for professional photographers. Almost as long-lived as photography itself, PPA's roots date back to 1869. It assists nearly 30,000 members through protection, education and resources for their continued and sustainable success. See how PPA helps photographers be more at