Print Photography is an Art and an Experience
Photography is best enjoyed in Print. You know that, but do your clients? Are you struggling with exactly how to explain the process of print photography to clients? Here are a few ways you can show them why the efforts and services of this art form can't be matched.
Choose the Right Printing Material and Product Treatment
Determining the type of printing material, as well as the kind of product treatment needed for a client's image, is crucial to the quality of the final product. The quality of the material used will determine the image's lifespan. It's up to you as a professional to encourage them to use a paper that will last a lifetime.
Frame Their Photograph so it Enhances Their Image
Any professional photographer knows framing does not fall under “a walk in the park.” Remind clients that you're trained to do this. And remember: You're offering them quality service that they can only experience when they hire an expert like you. The rich conversations between you and your client will help you produce every fine detail they hope for, the perfect encasing for their image, the best frame to fit with their home décor. You have the knowledge to guide your client through the purchasing decision, and you can help give them a great experience by prepping and showcasing the best frames for their image.
Package and Deliver with Care
Taking the time out of your day to package your client's photograph is a small gesture that will go a long way. They know you care about the image, but you personally packaging their photograph and delivering it to them yourself will signify, “Wow, they care about me.” Speaking of which, whenever you have the choice and resources for shipping versus personal delivery, always go with the latter because quality customer service only enriches the entire customer experience. Going the extra mile acts as the icing on the cake. It further solidifies your relationship, and that mutual feeling of gratitude will last long after the project is complete. Clients will never have this kind of experience - namely a considerate, human touch to their customer service - if they simply stick with digital. Show them why they'll want to partner with you a second, third, twentieth time.
Hang It Up Professionally, and Play Up “The Reveal”
People are always eager for the reveal, and you can make it a very special occasion by hand-placing the image for your clients. Because mounting and hanging for visual impact is second nature to you, they can relax while you place the piece in an agreed-upon space. After you secure the image with utmost precision, everyone's favorite moment finally arrives: the long-awaited reveal! Ask your clients to close their eyes. As you guide them into the room, you let them take a breath, and once you finally give the “okay,” that first heartwarming gasp happens. When it does, the realization hits them: “This was so worth it.” They know one of their most cherished moments has become immortalized for generations to enjoy every single day.
That's what you strive for, and that's what sticks in your client's mind. No matter how you chose to take your clients through the reveal, take advantage of this highly-touching moment to make it even more special, and tie it to your brand and your service.
In the end, it's always the client's experience that will set you apart as a professional print photographer. See the bliss that falls on your clients' faces when they are able to see their story come to life. They will feel the caring and consideration because you took their priceless moment as seriously as they did. Each and every meticulous step of creating beautiful print photography can't help but proclaim a valuable truth: There is no substitute for excellent, customized service from a pro. People don't become repeat clients simply because of the products… they come back because of the experience!
When it comes to professionally printing photography, people tend to focus on the end result and rarely the process. But if you can show them you hold their satisfaction as the highest priority, they will not only cherish your art in a timeless format but will also cherish your efforts, too. To learn more about print photography and to find resources that can help you market and sell your prints, visit Printmovement.org.