Portrait Techniques and Business Strategies at Imaging USA 2018


Imaging USA 2018 is almost here and PPA has so much planned for you, including a variety of classes covering as many topics as you can think of!

In order for you to get the most out of your experience in Nashville, we created tracks that you can easily follow if you have an area you specifically want to concentrate on. So, if you are mainly interested in learning the necessary techniques and business strategies needed to be successful in portrait photography, the Portrait track is for you! 

With this track, you will learn how to creatively capture the essence of an individual and increase your sales while you're at it. You will get tips on workflow, client management, posing and lighting. Furthermore, you'll learn how tweaks in your process can relate to a big bump in your bottom line!


Some of the classes in this track include:

The Art of Portraiture

Speakers: Louise Simone, M.Photog.Cr., AP, and  Joseph Simone, M.Photog.Cr., API,F-ASP

Session Time: January 15, 10:00 am - 11:30 am

The art of portraiture is changing. With the use of cell phones and software programs, Facebook and more, capturing good images has become a hobby for many. So, how do you, as a professional photographer, distinguish yourself from everyone else? How do you develop strong artistic portraiture technique? This is where this class comes in! Joseph and Louise Simone will show you how to create unique lifestyle portraits and how to expertly use light, composition and design rules. This program is designed to help you discover how to expand your portfolio and offerings, as well as how to incorporate fine art painting into your photography skill set. The Simones will share intelligent marketing and client education and explain how to promote your skills, expertise, and services, especially as a fine art photographer. Reconnect with your craft and set yourself apart from the rest with timeless portraits and your very own signature style. This is your opportunity to learn from legends of classic portraiture!  



Psychology of High-End Sales
Speaker: Bry Cox, M.Photog.Cr., CPP

Session Time: January 16, 8:00 am - 9:30 am

Do your customers complain about price? Do they want everything digital? Do they buy the least amount possible or change your packages? When it's all said and done, do you feel underpaid and undervalued? In today's modern world, so many photographers avoid the sales process and just settle for small orders. This is a high-energy, info-packed class, where Bry Cox will share the secrets to higher sales and teaches you to strive for more!

Discover how to better price your work, how to confidently present your pricing and how to work with clients on varying price points. You'll learn how to overcome objections and sell on value, not dollar amounts. No fancy software or tricks needed as you master the psychology of presentation, pricing and sales. Put these techniques into practice and you'll attract better clients and separate yourself as an extraordinary artist, well worth the prices paid.


How to Convert High Volume Clients Into High Dollar Clients

Speaker: Matthew Kemmetmueller

Session Time: January 16, 3:30 pm - 4:45 pm

In this class, Matthew Kemmetmueller shares how he actively pursues and attempts to convert ALL of his clients from high-volume jobs into traditional custom photography clients. In this program, you will explore the importance and positive impact of bookings, while learning how to fill your calendar through direct mailings to your existing customers. Matthew will help you delve on pricing and explore how the right price points can guide your clients to the averages you want, without you becoming that high-pressure sales person. The success of past attendees of Matthew's program has proven that through marketing, solid pricing and shooting tactics, you can take a $35,000 volume job and turn it into $60,000 in gross revenue for your studio. Most importantly, you can do it with the character and professionalism of which you'll be proud. Come to this program to take your high-volume business to new profitability heights!


... and more!


You can find the classes in the Portrait track and other tracks in the Imaging USA schedule. Don't forget to register for Imaging USA 2018, January 11-16 in Nashville, TN. We hope to see you there!

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