Benefits / Resources / Articles
May 12, 2022

Now Available: Stream Select Classes from Imaging USA 2022

Discover how to take control of your photography career and grow a sustainable business with Imaging USA 2022’s Bridging the Gap classes, now available to stream through PPA’s education platform. PPA members also have access to select sessions from past years’ conferences.

The photography industry is always changing, and now more than ever, there’s a widening disparity between photographers’ desires as artists and consumers’ needs as clients. This disconnect between photographer and consumer—this gap—has been growing steadily in the era of iPhones and Photoshop. Changes in the industry and in client expectations, unfortunately, lead to more and more photographers working harder for less and not realizing their true value. Don’t let this happen to you!

The Bridging the Gap classes at Imaging USA are designed to teach photographers how to move forward in business with confidence, courage, support, and financial know-how. These classes are for all working photographers who want to grow sustainable businesses, no matter where they are in their careers. Bridging the Gap sessions focus on:

  • What has changed in the photographic industry
  • How to attract the right photography clients
  • How to overcome your business fears
  • What it takes to conquer in-person sales
  • What clients’ expectations and needs are

Gain a new perspective on being an entrepreneur and foster a success-oriented mindset with these one-of-a-kind classes. The sessions are led by photography industry insiders, marketing professionals, and sales gurus. This diverse collection of viewpoints gives you several perspectives on how to succeed in your business and on your terms. 

To get started, head to the Imaging USA Deep Dive page.