Benefits / Resources / Articles
January 06, 2016

NEW!  See The Difference Video Showcases Senior Yearbook Photographers

Here is a consumer video for senior yearbook photographers to upload to their website or play on a monitor in their waiting room. This video was created to help seniors and their parents see the value in hiring a PPA senior yearbook photographer.  In this video, PPA senior yearbook photographers descend upon a high school senior class at the start of their final year. High school seniors are shown sharing their stories and talking about why it's so important to hire a pro. PPA photographers talk about the importance of being prepared and on task so they can spend time helping seniors and their parents feel comfortable in front of the camera. 

See The Difference is an online, print and social media consumer awareness campaign that aims to help consumers see the difference when evaluating photographers. PPA photographers get access to a FREE marketing toolkit that includes shareable videos, customizable brochures, logos, side-by-side comparisons, dedicated landing pages and consumer tips/FAQs. 

Watch and share this video with your clients to help them See The Difference when choosing a senior photographer! For more information on See The Difference marketing resources, visit