Benefits / Resources / Articles
September 25, 2017

New PhotoVision Video: Sue Bryce’s Pricing Philosophy!

By Bethany Clark

One of the best ways to enhance your skills as a photographer is by viewing the more than 500 video tutorials available on from top photographers in the business. Don't believe it? Check out the newest video titled "Pricing Philosophy" with Sue Bryce!


Understanding how to build a price list is just as important as learning the technical side of photography. In this video, Sue discusses the evolution of pricing and the lessons she has learned over the years as a professional photographer. She explains how to develop a price list that reflects your confidence and value as an artist, and how to reach your desired average sales. She shares her thoughts on sustainability and ways to make your upscale packages more appealing to clients.

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!