NEW FREE Videos for PPA Members: Creating Window Light / Creating an Unforgettable Brand / Psychology of Pricing Portraits
By Chris Homer
With PPA you have 24/7 access to over 350 HD tutorial videos designed to educate you on all
things photography and business. As videos are added every month, you are sure to find a video that fits you. Best of all, it comes FREE for PPA members.
Here are some of the latest tutorials available to you!
There will come a time when a photographer may not have access to a window light source during a shoot. However, mimicking window light in the studio can result in a beautiful, large and soft yet directional source. In this segment of Taking Control, PPAedu lighting expert, Tony Corbell, Cr. Photog., API, will leave you feeling confident and ready for the challenge by demonstrating different placements of light shaping tools and how subtle shifts in light directions make all of the difference.
From the moment you first attract an ideal client all the way through to the sale and beyond, your brand must be unforgettable. Relationship building is the number one priority in creating an unforgettable brand. It starts with the first contact and basically, never ends. There are 5 major points to master if you want to be a brand that's irresistible. Join Teri Fode as she shares how to get these right so that you're on your way to standing out in your market place, no matter how crowded it is!
Do people complain about price? Do they want everything digital? Do they buy the least amount possible or change your packages? Do you work long hours feeling underpaid? Watch this PPAedu video and learn and understand some fundamentals and key facets to the psychology of pricing.
Visit PPA.com/Edu to learn more and take your photography and business to the next level!About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.