Understanding the market is just as important to your photography business as creating great images at competitive prices. Anticipating consumer expectations and targeting your brand to the things your clients want is no small task, but it's crucial for your business that you are up-to-date on those expectations and desires so that you can appeal to the right clients and help them have a stellar experience with you as a professional photographer.
Over the past year, our world has changed in many unexpected ways, so it’s no surprise that consumers’ spending habits reflect the uncertainty of our “new normal.” Last November, PPA conducted a nationwide survey last that focused on consumers’ attitudes and behaviors, their feelings towards photography, and how COVID-19 influences their purchasing decisions. Now, you can view the compiled this data in the new Consumer Research Report, now available as part of your PPA membership. This snapshot of buyers’ current mindset can help you understand when and why they hire a professional photographer. Key takeaways of the report include:
Included as part of your PPA membership, this new Consumer Research Report gives you exclusive data presented in easy-to-understand graphs and with key insights highlighted throughout the report. It’s the up-to-date information you need to strategize, market, and sell your services during these uncertain times.
Delve into all the consumer research and guide your business in the right direction. Click here to get started.