One of the most nerve-racking aspects of running a photography business is deciding what (and what not) to invest in. Many things sound useful and important to have, especially when your business begins to expand, but the question is whether or not they are worth it.
In his article on Fstoppers, Clay Cook explores six investments for your commercial photography business that could yield remarkable results. Cook’s photography career includes working with brands such as A&E, Lifetime, Comcast, Uproxx, Livestrong, NFL, Papa John's Pizza, and Vince Camuto.
His article begins by briefly describing his approach to success and the foremost things to remember when running a photography business. Based on his own experience, he then explains why these six investments are so important and how they can help take your business to the next level.