Winter weather has definitely arrived! Snuggle up with ten of the best blog posts from around the photography industry this week.
COPYRIGHT: PPA was back on Capitol Hill this week, advocating for the Small Claims bill, H.R. 3945. Find out how the meeting with Congressional representatives went by reading this post from PPA Today! And don't forget to urge your representatives to support H.R. 3945 at PPA.com/SmallClaims!
TUTORIAL: Out of all the things you need to know how to work with in Photoshop, layer masks are one of the most fundamental and important. This quick video from Fstoppers will show you ten shortcuts for working with layer masks in Photoshop.
INSPIRATION: Check out the noir work of Michelle Mackie's portfolio, whose collection of composite images have common themes of female models and moody tones that pay homage to influences from horror and fairytales.
CONFERENCE: Just a reminder: if you're registered for Imaging USA this year, you won't be mailed your badge in advance! You'll print your badge onsite at one of the several kiosks, slip it into a holder, attach a lanyard, and you're ready to go! Read about it on PPA Today.
GIVE BACK: Sony is partnering with the Photo Start foundation to encourage people to donate used (and new) working cameras, lenses, and accessories to help at-risk children around the world. Find out how you can get involved in this article from PetaPixel.
FACEBOOK: Confused about the various dimensions published for social media sites? This article from The Digerati seeks to compile the definitive specifications for optimal viewing on desktop and mobile.
VISUALS: There are dozens of free image editing tools out there that you can use to start altering, touching up, or creating social media images to help market your business. This post from Sprout Social presents several free and premium tools you can use that are web-based.
TECH: The Camera & Imaging Products Association (CIPA) has released its statistics showing that there was a 12% rise for mirrorless, indicating that mirrorless is continuing its rise while simultaneously cannibalizing market share from its DSLR cousins. Check out this post from DPreview to see what that may mean for the market.
PHOTOSHOP: Photographer Conner Turmon put together a quick video tutorial on DPreview that will get you up to speed on using the RGB tone curves to post-process your photos in either Lightroom or Photoshop.
SOCIAL MEDIA: It becomes obvious relatively quickly that gaining traction on Instagram can be at times daunting. There are lots of variables go into capturing engagement, and just as many questions into what makes the algorithm tick. Check out a few tried and true tips in this video on Fstoppers.
There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.