Marketing Do’s and Don’ts for Photographers

11/07/2018

Overwhelming. It's a word Sacramento-based photographer and much-in-demand marketing consultant Teri Fode uses a lot, especially when she describes the pressures photographers face to keep their businesses prospering. After building a successful senior portrait business over the past 10 years, Fode discovered she was frequently being asked for help by photographers who admired her marketing prowess.

Read advice from Fode on branding and how to market your photography in "Stay on Script: Marketing Do's and Don'ts for Photographers" on PPmag.com.