It's Super Bowl Weekend! And, around the Atlanta PPA offices, it's also Falcons Friday! #RiseUp Before you head out on Sunday to celebrate the Falcons' historic win, save up your strength this weekend and relax with our top blog posts from January 30-February 3.
MAKE MORE MONEY: You've learned the basics of marketing and identified your target audience, now PPA's Marketing Campaign Manager walks you through the next steps in creating and enacting a marketing plan that works. A great read with lots of tips. You'll want to take your time with this one!
FUN STORIES: This blog post from PPA Today is like a Russian nesting doll of Imaging USA moments. Uncover blog post after blog post written by Imaging USA attendees when they returned home. You can either relate or find out what you missed and get ready for next year in Nashville!
CONCENTRATE: FStoppers has a though-provoking piece on the downfalls of year-long photography projects. You don't have to take these on every year but that doesn't mean a year of slacking off. Here's the case for shorter, more concentrated projects that can be just as fulfilling.
DRONES: So you've gotten your license from the FAA to be a drone pilot, and you're ready to start offering drone photography to your clients. What should you do next? PPMag.com shares some steps all drone photographers should take when starting out. If you're considering offering drone photography, read this article first. You'll pick up advice that can save you some major headaches later!
DRAMATICS: PictureCorrect has 4 steps on how to create those really cools beams of light that shine down in atmospheric photos. Pro tips available on this blog and in the accompanying video.
CONTROL: FStoppers on how to make a cheap wireless monitor for your photo shoots and on drawing the line at letting clients see images in real time.
GOALS: Hans Rosemond is planning to work on pulling back on stylistic flourishes and reach a simpler aesthetic as an artist. Read his inspiring ideas on ditching your ego and simplifying your images.
JUST FOR FUN: Looking to relive the awesome party that was Imaging USA 2017 in San Antonio? Couldn't make it this year but want a taste of what you missed? All the videos from the year's best photography convention are up now on PPA Today!
WINNERS: Aerial photography platform SkyPixel received 27,000 entries to its 2016 drone photography competition. Here are the winning shots plus some of The Guardian's favorites.
JAW-DROPPING: Would you say that you go out on a limb for a photo shoot? If so, chances are you still aren't doing it quite to the extent that photographer Jay Philbrick is! Read all about his riskiest location to date on PPmag.com.
There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.