Benefits / Resources / Articles
March 13, 2019

Learn to Develop Your Target Photography Audience in this Free Webinar!

PPA is always hosting new webinars for working photographers, and the next one takes place on March 14 at 2 pm ET. If you've ever wondered how to understand your target audience's pains and goals, this webinar, "Developing Your Target Audience", will help you with that.

Skot Waldron will show you that if you're talking to everyone, you're talking to no one, and that's why it’s crucially important to know what success looks like for your target audience. This knowledge is essential to getting more photography sales.

In this free webinar, you'll learn:

  1. What a persona is and why it’s important
  2. The essential eight questions you ask to define your persona
  3. Free market research tips

This is one webinar you don’t want to miss, so be sure to register now – it’s free and open to all photographers! If you can’t make it to the live webinar, PPA members will have access to the recording in PPAedu, along with hundreds of other on-demand videos on various photography topics. You have to be a member to access this, so join PPA today!