Every month PPA hosts FREE photography webinars, and the next one takes place on November 13 at 2pm ET. If you have read articles on how to reach your customers but still have questions, this webinar, “A Q&A with Jeffrey Shaw: How Did We End Up with the Gap?,” will give you insights into how your customers think and get your questions answered.
Jeffrey, author of Lingo, a book to help you discover your ideal customer’s secret language, will discuss how businesses are inherently built backwards. As he takes audience questions, he’ll talk about the psychology of selling and how ongoing value shifts can affect small business owners. This is your chance to connect and come away with the information you need to move your business forward.
This is one webinar you don’t want to miss, so be sure to register now – it’s free and open to all photographers! If you can’t make it to the live webinar, PPA members will have access to the recording in the Online Learning Center, along with hundreds of other on-demand videos on various photography topics. You have to be a member to access this, so join PPA today!