Benefits / Resources / Articles
January 10, 2024

Instagram Insights: Top Strategies for Business Success in 2024

As we embrace 2024, the digital landscape continues to evolve, and Instagram remains a key platform for business growth and audience engagement. This year, let’s stay ahead by adapting to new trends, leveraging key features, and understanding the nuances of our audience. This guide dives into the best practices for utilizing Instagram to its fullest potential in 2024. 

Discover New Features and Use Trends to Your Advantage

Instagram constantly introduces new features, providing fresh ways to present and engage with audiences. A great way to stay in touch with these new features is by following the head of Instagram, Adam Mosseri. Every week, Adam hosts an Ask Me Anything (AMA). In his Instagram stories, users can drop in their questions and receive answers the next day. If you're on Instagram, Adam's AMA can be found in his story highlights. For more great tips on how to use Instagram, Mosseri's posts are also very insightful! Be sure to follow the official Instagram for Business Account too! It’s a great place to learn about feature updates and get ideas for posts and reels!

Social media trends can be defined as “waves of content” that rise and fall in popularity across various social media platforms. A variety of outside influences shape these trends, including global news events, pop culture, and political events as well! As a business owner and budding social media strategist, staying on top of these trends can help you to get your content discovered by a broader audience. Read more about the best ways to stay on top of social trends

Master the Hashtag

Hashtags have come a long way since their first use on the platform previously known as Twitter, now X. Today, they can be used to get more eyes and engagement on your Instagram posts. But which hashtags should you use? And how should you use them in your captions?  

In basic terms, hashtags are a way to label and categorize content. By targeting relevant hashtags, you can reach audiences specifically interested in the type of photography you offer. Using hashtags on Instagram helps you to connect your posts to relevant users by fueling search results on the Instagram Explore page, and also by providing a reference for the Instagram algorithm to suggest your content to other high-interest users. Read more on using hashtags for your content strategy!


Keep it Real: Engage Your Audience

According to Sprout Social, Instagram engagement refers to a measure of how people are interacting with your content. This considers information such as your follower count, as well as interactions such as likes, comments, saves, and shares. This metric can help you understand how well your content is resonating with your audience. 

Building up engagement takes time, but here are some ideas to start with in 2024:

  • Have fun with Instagram Stories: Get more eyes on your content and encourage participation through fun quizzes, polls, and custom stickers
  • Dazzle with Instagram Captions: Writing witty copy can be difficult for those who aren’t writing inclined, but the internet is bursting at the seams with ideas for seasonal captions, holiday captions, playful captions, and more. You can also take inspiration from other users and photographers you like, but be sure to make it your own. Plagiarism is a big no-no. 
  • Post Your Content at Peak Times: Use Instagram Analytics to help you determine when most of your followers are online. Sprout Social also has a feature called “Optimal Send Times” that offers specific times to post your content based on when your audience engages the most with you.

Read more suggestions on how to engage your audience from Sprout Social!


Add to Cart: Instagram e-Commerce

Instagram shops have become increasingly popular among the younger generations, which makes Instagram e-Commerce an important avenue of business to explore! The stats back it up too, with Gen Z and Millennials being the most likely social media users to have made at least one purchase via a social media platform.

Other than the potential boost in your sales, using Instagram Shops can also benefit your business in a variety of other ways, including increased brand awareness, the ability to reach your target audience more easily, loyal customers who promote your product, and more

Setting up e-commerce on Instagram is relatively easy too! You’ll need to have your business account set up and then follow 3 more steps. Learn more here

Set Up Your Business Account on Instagram

When you make the switch from a personal profile on Instagram to a business account you will gain access to a variety of special features for entrepreneurs. You can switch back to a personal account at any time if you wish, but the benefits of a business account are great. With the business account, you’ll gain:

  • Insights and demographics into your audience
  • Professional Dashboard, which allows you to track the performance of your posts, as well as discover professional tools and education curated by Instagram for business owners
  • The added benefit of being able to hide or display your business category and contact information in your profile. 

Take Internet Security Seriously!

Web security is more important than ever. With so many business owners reliant on Facebook and Instagram to sell their services, scammers are more prevalent than ever. Two-factor authentication (TFA) and password security are a must! A TFA such as Google Authenticator takes just minutes to set up and will save your bacon! 

Take your internet security to the next level and start protecting your accounts with a password manager service, such as LastPass. If you’re still using passwords with your pet’s name included in them and writing them down in a book that hangs out on your desk, it’s seriously time to upgrade! A secure password management software can help you generate randomized passwords that will protect you against hacking and store them safely for you.


2024 is the year for creating a vibrant, engaging, and profitable online presence! For more tips on using social media for your business, read PPA’s Social Media Guide for Photographers. Learn more about writing alt text for captions, disclosing brand partnerships, and more! Here’s to a successful, Instagram-savvy New Year!