Benefits / Resources / Articles
July 12, 2023

Enhance Your Online Reach with the Find a Photographer Tool

If you are a professional photographer looking to expand your client base, having a strong online presence is crucial. In today's digital age, online marketing is the go-to strategy for promoting your business. PPA's Find a Photographer tool is a valuable resource for photographers looking to increase their visibility online.


With over 13,000 potential clients using the database each month, is an effective way to connect with potential clients who are actively seeking a photographer. By optimizing your profile on this platform, you can increase your chances of being discovered and booked for photography gigs. This consumer-facing website helps potential clients understand the value of hiring a professional like you. It includes tips for consumers, answers to their commonly asked questions, and an easy-to-use search engine that connects them to PPA photographers in their area.


Here are the steps you can take to enhance your listing and increase the opportunity for potential clients to reach out to you:
Start by navigating over to the Find a Photographer section of MyPPA. Begin by uploading a professional picture of yourself, adding a brief bio about the services you offer, and providing links to your website and social media handles. By doing so, you'll give potential clients a glimpse into who you are as a photographer and the type of work you specialize in.

To stand out even more, consider adding a few of your best photographs to the digital gallery. This will showcase your skills and style to potential clients, making them more likely to choose you over competitors!

When it comes to selecting your photography specialties on Find a Photographer, it's important to be strategic. By highlighting only the specialties in which you excel, you'll attract clients who are looking for your particular expertise. This will lead to more targeted inquiries and higher-quality leads, ultimately boosting your business's success.

Customizing your Find a Photographer profile increases the likelihood that a potential client will connect with you, so it’s worth the small amount of time it takes to update your business listing! Shine a spotlight on your brand and start reaching a wider audience today!

Click here to customize your profile today!