Benefits / Resources / Articles
February 23, 2021

How to Reach More Photography Consumers: Update Your Find a Photographer Profile Today!

When it comes to marketing your photography business, the more exposure you can bring to your brand, the more likely your ideal client will find you. You have to make it clear to photography consumers where you do business, what your specialties are, and give them samples of your work so that they have a clear idea of your style and whether or not you’d be a good fit for their unique needs. helps you do just that and more. Find a Photographer is PPA’s consumer-facing website that helps potential clients understand the value of hiring a professional like you. This resource center includes tips for consumers, answers to their commonly asked questions, and an easy-to-use search engine that connects them to PPA photographers in their area.

As a PPA member, your business is automatically listed on the website, giving you the chance to put your name in front of thousands of potential clients every month! Here are the steps you can take to enhance your listing and increase the opportunity for potential clients to reach out to you:

  1. Go to the Find a Photographer section of MyPPA
  2. Upload a professional headshot or your business logo to your profile.
  3. Click through each tab and update your contact information, specialties, and other details.
  4. Upload samples of your work to showcase your work (try creating a gallery for each of your specialties).
  5. Upload brochures, price lists, and answers to frequently asked questions.

Customizing your Find a Photographer profile increases the likelihood that a potential client will connect with you, so it’s worth the small amount of time it takes to update your business listing! Shine a spotlight on your brand and start reaching a wider audience today. 

Click here to customize your profile today!