One of the best ways to learn is from the experiences of others. So when fashion photographer Kelly Lane wanted to know more about Santa sessions, she shadowed Sara Harper, a family photographer who offers these lucrative sessions, and what she discovered inspired this article on Fstoppers.
In the post, Lane describes the entire session from the preparation to the end of the day - when Harper realized she had made a whooping $10,000 in one day. Harper begins her preparations months in advance, planning and creating time slots, as well as marketing campaigns. Lane also discusses Harper’s idea development, studio space management, and logistics. She concludes with her personal thoughts on the entire experience.
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