Big corporations like Nike and McDonald’s understand the importance of branding, and in order to improve your photography business, you should adopt the same strategy.
Using style guides allows you to convey your brand to your intended audience. To create a brand, you need to pay attention to your company’s attitude and actions, as well as its personalized logo. Details like colors and fonts are especially important depending on the kind of brand you envision for your business.
Developing a branding style guide will attract customers who have similar values, work ethic, and interests as you, who are willing to spend money on your services. This will allow your business to become more successful and increase your revenue.
A branding style guide is completely controlled by you, so you can make it whatever you want! It can be incredibly detailed or simple. To get you started, here are some factors you’ll want to include in your branding style guide:
It takes time to create a branding style guide, but it’s worth the effort because it will take your business to the next level. Along with that, it will allow clients to more easily relate to your company, as well as giving them a recognizable picture they can attach to your name.
To read the full article and get more tips on creating a branding style guide visit Professional Photographers Magazine. If you’re not already a PPA member, don’t forget to join PPA to get the latest advice and news in the photography world!