When curating a business, your brand is the face and image customers will think of when they picture your company. A bad brand will steer customers straight to your competitors, but with a well thought-out, effective brand, clients will come from all over to purchase your work. But how do you create a brand that simultaneously represents your business and satisfies your customers?
Make a point to market to the precise clientele your product was made for; after all, you want clients to identify with your prices and your message. Try to incorporate your brand into everything in your business. Pay close attention to your studio decorations, your packaging, print displays, and logo.
Try to get your brand to reflect who you are as a person and what you want your business to represent to the client. Brands can set the tone and be the first impression a customer has of your photography, so you want it to be good. Take the time to curate the perfect brand; your invested effort will show.
A quick, easy way to get your brand out there is to volunteer in your community. Doing so will allow you to make connections with potential clients as well as attach a good cause to your company.
To read the full article and get more tips on creating a brand visit Professional Photographers Magazine. If you’re not already a PPA member, don’t forget to join PPA to get the latest advice and news in the photography world!