When you think of social media marketing, does LinkedIn come to mind? Until recently, Instagram and Facebook have been the primary focus of many businesses and advertisers. However, in this article on Forbes, Henry DeVries explains why businesses that want to attract high-paying clients may want to shift their focus to LinkedIn.
According to this article, LinkedIn provides more than career search and recruitment services; it is the perfect platform to reach people in upper-level positions such as managers, executives, directors, and other key decision-makers. Additionally, compared to other social media sites, most of the business-to-business leads are generated on LinkedIn. DeVries also includes five helpful tips on how to use the business-oriented platform to grow your network and make profitable connections.
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