Benefits / Resources / Articles
February 05, 2019

Create a Winning Marketing Plan for Your Photography Business: Free Video

PPA wants to offer you as many opportunities as possible for you to learn more and become a better photographer. That's why PPA created its massive Online Learning Center, an extensive library with hundreds of educational videos that best fit you and your business.

Along with that, it's free! As a PPA member, you can access these videos any time, any place, any day! If you're not a member, you can still sample these learning opportunities, because every month PPA releases a video that's open for everyone to watch, but be sure to hurry because you'll only be able to access this video until the end of the month!

February's free video is "Creating a Marketing Plan" by Jen Hillenga, M.Photog.Cr. with  Kate Cosentino. In this course, you’ll learn a detailed process to create a marketing plan that will not only fit your business, but increase your business!

A few of the concepts include:

  • Plan the big picture—look at your year, and determine what you want to accomplish and goals to get there
  • Identify past successes so you know what to repeat (or what not to repeat)
  • Calendar-block your events and promotions, including product offerings and budgets for each event
  • Determine what your clients' "experience" will be

Jen and Kate also brainstorm cross-promotional and marketing ideas, giving you a fresh, new perspective. After all, it’s always good to hear from people who’ve been there and done that!

You'll also go a bit out of the box (and out of the industry), exploring ways to give back to the community and also look outside of photography for marketing and products concepts. With these marketing tips, you’ll stop worrying about what could be, and start planning for what WILL be!

Non-members will have access to this video the entire month of February, but if you would like to get FREE access to all of PPA's education videos, join PPA today!