They say April showers bring May flowers, so let's keep our fingers crossed that this recent stormy springtime weather brings good tidings. While you stay dry, enjoy some of the most informative and interesting blog posts in the photography industry this week!
COPYRIGHT: There's a great new copyright blog out there, and guess what... it's from the U.S. Copyright Office! The U.S. Copyright Office is really stepping up their game in an effort to share their activities with the public. Check it out, and be sure to join PPA's Grassroots Action Team to support Small Claims for photographers!
ADVOCACY: PPA's Government Affairs Team travels regularly to Washington D.C. to advocate for the Freedom for American Small Creators Act (the small claims bill) and highlight why this is so important to creative artists, especially photographers. Since the bill has not been reintroduced yet (but will be soon!), PPA hopes many of the representatives we talk to will be willing to co-sponsor the bill when the time comes. Read all the updates!
SAFETY: According to the TODAY show, over 340 people are killed while trespassing on train tracks each year. Ever wondered how the train could "sneak" up on people without them being able to get away in time? Take a look at this demonstration. Bottom line: don't trespass on live tracks because (1) it's illegal and (2) it's truly dangerous.
ONLINE: With more and more online-only retailers, quality photography is essential to consumers who are considering buying a garment or product. Go behind-the-scenes of an e-commerce shoot to see what it takes to create an appealing visual story for online shoppers.
DRONES: Thinking about adding drones to your photography business? Learn how with PPAedu! If you aren't a PPA member, you're in luck because this month's free video thoroughly explains the added valued drones can bring to your business. If you are a PPA member, log in and watch this video (plus hundreds more) at any time!
MARKETING: Do you need to make sales calls to sports leagues? Check out H&H Color Lab's marketing program, full of tools to help you grow your sports photography business!
IMPROVE: Want to get feedback on your images from an official IPC juror? Request a critique while entering the IPC! Take a look at real critique from last year's competition and see how invaluable the insight can be!
STARTUP: Congrats! You've decided to start your photography business. Before you dive headfirst into the fray, take a look at these tips from The Guardian so that you start off on the right foot.
SALES: Keep in mind that every email, call, or text with a client is an opportunity to communicate effectively. Check out this blog to learn the advantages of selling clients on the experience of hiring you and preparing them for what they can buy when it's all said and done.
SOCIAL MEDIA: Check this free video from PhotoVision. Photographer John Pyle discusses his effective use of social media to drive his business, providing marketing tips and his successes and failures from his past seven years using various social media sites.
There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee @ PPA.com.